Resume
Work Experience
2022 - 2022
Marketing and Communications Coordinator
Nankind | Freelancer
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Create and update digital marketing strategies and campaigns for the holiday season helping raise the goal of delivering 3000 meals to families in need
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Rebranding business documents and PR materials for internal and external communications
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Editing and updating the website on WordPress
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Managing social media posts and stories to weave coherent narratives across social media platforms such as LinkedIn, Instagram, Facebook, Twitter, and TikTok to raise awareness through Hootsuite
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Use analytics to measure, evaluate and report performances against desired goals every week
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Designing and sending newsletters for holiday campaigns using Mailchimp with an open rate of ~ 50% and conversion rate of ~ 10%
2022 - Present
Strategic Marketing and Design
MyArc | Field Placement
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Finding niche markets through external research and competitive analysis
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Expanding business portfolio by tapping into underserved markets
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Creating customer profiles and revising business goals against customer expectations
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Designing business documents
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Creating social media themes and editorial calendars
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2022 - Present
Customer Service Associate
Penguin Pickup Services | Part-time
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Responding to customer inquiries via phone, email, chat, or other communication channels.
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Resolving customer complaints and issues in a timely and professional manner.
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Maintaining accurate records of customer interactions and transactions.
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Providing information about products and services, as well as guiding customers through the purchasing process.
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Upselling and cross-selling products and services when appropriate.
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Staying up-to-date with company policies and procedures, as well as changes in the industry.
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Collaborating with other team members and departments to resolve customer issues.
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Participating in training and development programs to enhance skills and knowledge.
2020 - 2020
Associate Subject Matter Expert
Evelyn Learning Systems | Contract Full-time
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Help in defining standards and procedures to execute a task within the business domain
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Provide input into and/or create and execute user documentation and training material
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Resolve issues relevant to project/program deliverable(s) within their area of expertise
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Created quick responses for any user grievance(s)
2019 - 2019
Summer Intern
Pantaloons, Aditya Birla | Internship
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Involved in Stock Take Process to learn the internal inventory management process
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Active-Participant in Annual Sale (EOSS - End of Season Sale) to grab maximum walk-ins for the store
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Participated in Content Writing discussions for flyers and magazine issue
Volunteer Experience
2022 - Present
A Proud Robin
Robin Hood Army | Community Service
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Actively volunteering to remove hunger from the society
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Imparted basic etiquette and manners education to less fortunate members of the society
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Taught Mathematics to Grade 10 students
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Helped in distributing food and general supplies to COVID-19-affected families
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Education
2022 - 2022
Interactive Media Management
Centennial College | GPA 3.9
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Graduated with Honors
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Relevant Courses: Storytelling: UX Media Design: Content Planning: Project Management: Development Tools: Graphic Applications: Analytics: Business Strategy
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Senior Project: Helping Immigrants settle into the country with the help of an Interactive gamified application
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Minor Project: Helped FitIn (Fitness Marketplace), with the re-design of the website through external and internal research and design principles.
2021 - 2021
Marketing Management
Seneca College | GPA 3.7
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Relevant Courses: Digital Marketing, Financial Aspects of Marketing, Customer Relationship Management, Market Research, Interactive B2B Selling, Strategic Marketing Management
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Senior Project - Design Marketing Plan for a Non-Profit
2017 - 2020
Business Administration
Bhopal School of Social Sciences | 87%
Core Expertise - Marketing and Communications Management
Skills & Expertise
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Adobe Creative Suite - XD, Illustrator, Photoshop, InDesign
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Microsoft 365 - Word, Excel, PowerPoint, Teams, Outlook
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Google Suite - Analytics, Ads, Gmail, Drive, Docs, Sheets
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Figma, Sketch, InVision, Canva
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HTML, CSS, JavaScript
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Salesforce, Hubspot
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SEO, SEM